Many projects begin the funding process by asking where the money is. A better starting point is to ask whether the opportunity is presented in a way that the right capital provider can understand, assess and act upon.
Credibility first
Investors and lenders need clear ownership, financial information, use of funds, project economics, security where relevant, management capability and a realistic execution plan.
Match the structure to the project
Equity, debt, structured finance and asset-backed solutions each suit different situations. The goal is not to force every project into the same funding product, but to find a structure aligned with the risk, cash flow and objectives.
Relationships matter
Funding remains a people business. Introductions matter, but trust is built through accurate information, responsiveness and realistic expectations on both sides.
This article reflects Shane Murphy's personal perspective and is provided for general information only. It is not investment, legal or financial advice.